Technology

Boosting Local Business Reviews with QR Codes and NFC Tags

Faye Starsen

15 Jan 2025 — 2 min read

Why Reviews Matter for Local Businesses

Customer reviews play a crucial role in building trust and credibility for local businesses. They influence purchasing decisions and improve search engine rankings on platforms like Google. One of the easiest ways to encourage customers to leave reviews is by leveraging QR codes and NFC tags.

How QR Codes and NFC Tags Boost Review Collection

QR codes and NFC (Near Field Communication) tags are simple, modern solutions that make it effortless for customers to access review pages. Here’s why they’re effective:

Convenience: With a quick scan or tap, customers are instantly directed to the business’s review platform.
User-Friendly: No need to type long URLs; customers can seamlessly navigate to review forms.
Increased Engagement: Engaging customers while they’re still on-site increases the likelihood of getting positive reviews.
Contactless Technology: Especially valuable in the post-pandemic era, offering a touch-free way to interact with customers.

Examples of Effective Use

Here are some examples of how businesses can use QR codes and NFC tags:

Restaurants: Place QR codes on table tents or receipts to encourage diners to review their experience.
Retail Stores: Include NFC tags near checkout counters or on shopping bags.
Service Providers (Salons, Spas): Attach QR codes to mirrors or countertops, prompting clients to leave a review after their service.
Fitness Centers: Display QR codes near lockers or exit points with a friendly reminder.

Ideas for Sign Placement

To maximize visibility and engagement, consider placing signs with QR codes or NFC tags in the following areas:

Entrance and Exit Points: Catch customers’ attention as they arrive or leave.
Checkout Counters: A prime spot where customers pause and are more likely to engage.
Waiting Areas: Provide entertainment and engagement while customers wait.
Menus, Brochures, or Flyers: Include QR codes in printed materials.
Digital Displays: If you have digital screens, incorporate scannable codes into the visuals.

Where to Purchase QR Code and NFC Signs

Business owners can purchase customized QR code and NFC signs from the following sources:

Online Marketplaces: Platforms like Amazon and Etsy offer pre-made and customizable signs.
Specialized Sign Companies: Websites such as Vistaprint, Sticker Mule, and Canva allow custom design and printing.
Local Print Shops: Support local businesses by ordering custom signs with your QR codes.
NFC Tag Providers: Companies like TapTag and TAPiTAG specialize in NFC solutions specifically for asking for reviews.

Conclusion

By incorporating QR codes and NFC tags, local businesses can significantly boost customer engagement and increase the number of reviews they receive. This simple yet powerful strategy ensures a frictionless process for customers to share their experiences, ultimately helping businesses thrive in a competitive landscape.

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